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Digital Marketing Services

We measure our performance by your success

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Digital marketing campaigns

which deliver leads,

sales and profit

No two businesses are the same and we believe there is no one-size-fits-all approach to Digital Marketing. We develop bespoke digital marketing strategies for all clients based on your specific business needs and goals. Whether you’re looking for technical support on a brand new site build, creative content & outreach campaigns to increase brand awareness and earn quality links, or PPC campaigns aimed at driving new leads and sales — we’ll work with you to identify where you are, where you want to be, and how we’re going to get you there.

While our whole team is trained across all services, we believe in specialisation and ensure you always have the right experts working on your project, so that we can offer you true understanding and expertise based on your business’ needs, rather than just textbook best practice.

The one common feature all our projects have is that they are ruthlessly results-focused on the business metrics that matter to you.

Search Engine Optimisation

Delivering the organic performance you always wanted

Done right, SEO is a sustainable way of helping potential customers discover you when they’re actively looking for your products or services, even if they’ve never heard of your brand. While rankings and search presence are important, our primary goal with SEO services is driving you quality traffic from targeted searches that results in more qualified leads or sales for your business.

PPC Advertising

Providing noticeable improvements & driving greater ROI

Want to magnify your audience with an immediate presence in the search results? PPC provides a solution. Working across AdWords, Bing Ads and Social Media, our paid media specialists will first set up conversion tracking on your site for full accountability, and continually analyse and optimise your accounts to get you the best return and a reduced spend per click.

Digital Marketing Consulting

The expert knowledge behind successful campaigns

Need help developing your digital marketing strategy? We’ll perform a top-level review of your digital marketing budget, target audience groups and how you’re allocating budget between digital channels, teams and agencies. We’ll then develop a comprehensive digital strategy and help you monitor performance to ensure you’re putting your money where you’re getting the biggest return.

Analytics & Tag Manager

Taking the guesswork out of your performance

Proper implementation of Google Analytics and Tag Manager takes the guesswork out of your site’s performance. We provide our market-leading reporting scheme to all of our clients, so that you get the accurate and actionable insights you need to optimise your business.

Agency Partnerships

Your trusted digital marketing partners

We’re experienced at providing partnership and white-label digital marketing consulting for agencies wanting to extend their service offering. We’ll help you through the sales process, and bring our experience and expertise into your environment to work however suits your team best.

Digital Marketing Training

Helping you get the most from your team

Using the same, high-standard of training that we use to develop our own team, we provide bespoke training for individuals or teams of any size, tailored for your business and requirements. We’ll use live examples from your website and industry so you can actually take away practical and actionable insights.

Why Common Ground?

While it is easy to look at Digital Marketing Agencies and compare service and cost, what you’ll get working with us is much more than that.

  1. More leads and increased revenue
  2. A measurable return on investment
  3. Access to years of digital experience
  4. Our guarantee that experts will work on your project
  5. An understanding of digital marketing that goes beyond the task
  6. An extended team for a fraction of the cost of employing them
  7. Your time back to spend time in other priority areas
  8. An investment in your business
  9. Increased performance which will have an ongoing impact
  10. Reassurance of working with an agency with proven results

Common Ground really know their stuff and have the knack of making the complex digital marketing arena accessible and relevant. They also get the commercial part of doing business. I’ve no hesitation in recommending them.

Head of Marketing - Miele UK
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