PPC offers control, scalability and immediacy that you just can’t get with organic search. This means instant presence where it matters, driving the right traffic to your site.
At Common Ground, we have in-house, certified PPC consultants whose sole jobs are to manage and continually optimise your campaigns to get you the best return on ad spend (ROAS), and reduce your cost per acquisition (CPA). We start all our PPC projects by setting up conversion tracking, so we can track and measure exactly what return paid traffic is generating on your site. This means you can make better informed business decisions around budget and performance, and we can ensure your PPC activity is paying for itself. We’ll also tell you if we think you need to make UX and functionality changes to your website before we launch paid campaigns, as we want to ensure that the traffic we send has the best chances of converting.