SEO Agency

Effective and sustainable SEO services that delivers the organic performance you've always wanted

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SEO services

where the results

speak for themselves

We see SEO as a means of securing top-quality traffic — helping you reach the right audience when they’re actively looking for your products or services, even if they’ve never heard of your brand. Done right, your organic visibility will continue to develop over time, providing sustainable results and improved performance for the long run.

SEO is so much more than trying to understand Google’s Algorithm; it’s about understanding what makes your company, product or service relevant to a potential customer when they’re performing a search online. That said, there’s a lot of technical know-how needed to make sure that your site is working the way it should, and that both users and search engines can read and understand what you have to say.

As an agency, we don’t believe in a one-size-fits-all approach, so we tailor all of our SEO campaigns to your budget and business goals. We also take a ruthlessly commercial approach to all our search campaigns and, where most agencies focus purely on rankings, traffic and visibility metrics, we build on this to report on the actual value this traffic has on growing your business through qualified lead generation, or sales. This means we account for every penny you spend with us.

Ultimately, we focus our time and attention on what’s going to give you the most value rather than delivering document after document for the sake of it. We perform the research and analysis we need to, to provide you with clear action plans and the knowledge you need to get the best results possible from your site.

01. Technical

Technical SEO is the backbone of every successful search marketing campaign and provides the solid foundation for everything you do moving forward. We want your website to perform like a well-oiled machine, so at the start of every SEO project we’ll thoroughly investigate your site’s backend to ensure everything is set up properly and working as it should so your website doesn’t hold you back. And, if your website is set to scale with the growth of your business, we will provide the ongoing technical SEO support you need to make sure your site continues to perform as efficiently as possible.

02. SEO Audits

We have yet to come across a website which is 100% optimised for search. Whether your site is brand new, or it has been up since Yahoo was bigger than Google, we’ll go through it with a fine tooth comb and evaluate your technical implementation, content and link profile, to identify all of the issues which are holding you back. We won’t stop there either, we’ll also create a specific action plan and priority list for you to get them fixed. If you need support making the changes, we’ll be happy to implement the fixes for you. Alternatively, we can help train your team so you’re better equipped to make changes inhouse.

03. Site Builds & Migration Support

If you’re building a new website for your brand, we’ll work with your design and development teams through all stages of the discovery, design, build and launch process to make sure SEO is considered every step of the way. We can help define the sitemap, identify content requirements, profile your audience as well as make technical SEO suggestions to ensure your site is optimised for search from the get-go. If you’re not building a new site but need to migrate your existing site from one platform, host or domain to another, we’ll make sure that switches are done correctly so that you don’t lose unecessary traffic and rankings.

04. International SEO

Just because you’re ranking in the UK doesn’t mean you’re ranking in Google’s search results abroad. If you’re expanding your business to target new markets around the world we can help ensure your website is optimised for international search. We’ll advise on changes to your site-structure and help you to introduce multiple language versions, localise content, and implement international technical configurations, such as hreflang.

05. Local SEO

If you’re a local business, then there’s no point optimising your site to target the whole country! Your customers will be looking for products and services close to them, so you need to focus your SEO and link-building approach to target location specific searches and listings – otherwise, your competitors will win every time. Our local SEO campaigns are designed to get you found by exactly the right people, in exactly the right places, at exactly the right time.

06. Link Building & Digital PR

High quality links to your website are more important than ever and remain one of the most effective ways to increase your site’s ranking and visibility. These days, it’s very much a matter of quality over quantity, and the wrong links can do more harm than good. We don’t take shortcuts — we think about link opportunities that add value to users, and use digital PR tactics to produce and promote quality content campaigns that result in relevant and sustainable high-quality backlinks to your domain.

Why Common Ground?

While it is easy to look at SEO Agencies and compare service and cost, what you’ll get working with us is much more than that.

  1. More leads and increased revenue
  2. A measurable return on investment
  3. Access to years of digital experience
  4. Our guarantee that experts will work on your project
  5. An understanding of digital marketing that goes beyond the task
  6. An extended team for a fraction of the cost of employing them
  7. Your time back to spend time in other priority areas
  8. An investment in your business
  9. Increased performance which will have an ongoing impact
  10. Reassurance of working with an agency with proven results

Common Ground are passionate about getting results for their clients. They oversaw the transformation of our SEO results from a weak 4th or 5th to a dominant 3rd in share to 2 organisations that were more listings than consultancy. Following a major website relaunch they took charge of ensuring that the key terms continued to perform. They work well with partner agencies and have the trust of our global MD.

Jane WileyChristie & Co – Marketing Strategy & Comms Director
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